Research

Publications

Motivated Reasoning in the Field: Polarization of Prose, Precedent, and Policy in US Circuit Courts, 1891–2013
Wei Lu, Daniel L. Chen (2025) [Link] Plos One, 20(3), e0318790. Media: Washington Post

Working Papers

Aligning Large Language Model Agents with Rational and Moral Preferences: A Supervised Fine-Tuning Approach
Wei Lu, Daniel L. Chen, Christian B. Hansen (2025) [arXiv Link]
Fair Match or Fun Match? Maximizing User Engagement Under Fairness Constraints in Online Gaming
Daniel Goetz, Wei Lu (2025)
Product Development and Platform Fees Design
Wei Lu, Avi Goldfarb, Nitin Mehta (2025)Revise and Resubmit at Management Science [SSRN Link]
Absent Ties and Product Diffusion: Evidence from Microtransactions
Daniel Goetz, Wei Lu (2025)Revise and Resubmit at Journal of Marketing Research [SSRN Link] [Extended Abstract at EC '22]
The Rebound Effect of Forced Changes on Food Purchasing Behaviors and Nutrition Disparities Caused by the COVID-19 Pandemic
Guanlan Hu, Wei Lu, David Soberman, Mary L'Abbé (2025)Revise and Resubmit at Nature Human Behaviour Media: National Post
Evaluation Inflation: Consumers Give Higher Product Ratings on Transaction Sites than Non-transaction Sites
Zeng Ying, Claire I. Tsai, Wei Lu (2025)Invited for Resubmission at Journal of Marketing Research [Extended Abstract at Advances in Consumer Research]