Wei Lu

Quant Marketing Ph.D. Candidate - on the Job Market. Empirical Researcher, Husband & Dad.


105 St George St, Toronto, ON M5S 3E6


Welcome to my website! I am a 5th-year Ph.D. Candidate in Quantitative Marketing at Rotman School of Management, University of Toronto, and my supervisor is Avi Goldfarb.

My research interests are the Economics of Platforms and Algorithms. My current projects leveraged machine learning/deep learning methods to gain insights from unstructured data and incorporated this knowledge into structural/reduced-form frameworks.

I am on the academic job market this Summer/Fall of 2022.

Curriculum Vitae