Wei Lu

Empirical Researcher in Digital Marketing, Husband & Dad.


55 Lexington Avenue, New York, NY 10010


Welcome to my website! I am an Assistant Professor of Marketing at Baruch College, City University of New York. My research interests are Digital Marketing and Platform Economics and I implement a variety of empirical methods such as causal inference, structural modeling, and machine learning/deep learning in my research to understand consumer’s online purchase and product engagement, platform policy and innovation.

Curriculum Vitae