Wei Lu

Empirical Marketing Researcher in Digital Platform & AI | Husband & Dad.

wei.jpg
Contact:

55 Lexington Avenue, New York, NY 10010

wei.lu@baruch.cuny.edu

Welcome to my website! I am an Assistant Professor of Marketing at Baruch College, City University of New York (CUNY).

My research lies at the intersection of digital marketing and platform economics. I draw on methods from causal inference, structural modeling, and machine learning to address questions of both academic significance and real-world relevance.

Current projects examine:

  • How platforms influence product diffusion by leveraging peer effects from strangers
  • How algorithmic design balances fairness and user engagement
  • How commission structures can incentivize product innovation and entry
  • How economic theory can guide the alignment of large language models with rational and moral preferences
  • …and more to come!

View my latest Curriculum Vitae