Wei Lu
Empirical Marketing Researcher in Digital Platform & AI | Husband & Dad.
Contact:
55 Lexington Avenue, New York, NY 10010
Welcome to my website! I am an Assistant Professor of Marketing at Baruch College, City University of New York (CUNY).
My research lies at the intersection of digital marketing and platform economics. I draw on methods from causal inference, structural modeling, and machine learning to address questions of both academic significance and real-world relevance.
Current projects examine:
- How platforms influence product diffusion by leveraging peer effects from strangers
- How algorithmic design balances fairness and user engagement
- How commission structures can incentivize product innovation and entry
- How economic theory can guide the alignment of large language models with rational and moral preferences
- …and more to come!
View my latest Curriculum Vitae