Wei (Arthur) Lu

Empirical Researcher in Digital Marketing, Husband & Dad.


105 St George St, Toronto, ON M5S 3E6


Welcome to my website! I am an Assistant Professor of Marketing joining Baruch College, City University of New York this August 2023. Prior to moving to New York, I have studied in Australia, Canada, China, and France.

My research interests are the Economics of Platforms and Algorithms. I implement a variety of empirical methods such as causal inference, structural modeling, and machine learning/deep learning in my research to understand consumer’s online purchase and product engagement, platform policy and innovation. I have also collaborated with researchers in consumer behavior, medicine and law on various interdisciplinary projects.

Curriculum Vitae