Wei Lu
Quant Marketing Ph.D. Candidate. Empirical Researcher, Husband & Dad.
105 St George St, Toronto, ON M5S 3E6
Welcome to my website! I am a 6th-year Ph.D. Candidate in Quantitative Marketing at Rotman School of Management, University of Toronto.
My research interests are the Economics of Platforms and Algorithms. I implement a variety of empirical methods such as causal inference, structural modeling, and machine learning/deep learning in my research to understand consumer’s online purchase and product engagement, platform policy and innovation. I have also collaborated with researchers in consumer behavior, medicine and law on various interdisciplinary projects.
I am joining Baruch College as an Assistant Professor of Marketing starting August 2023.