Wei Lu

Quant Marketing Ph.D. Candidate. Empirical Researcher, Husband & Dad.


105 St George St, Toronto, ON M5S 3E6


Welcome to my website! I am a 6th-year Ph.D. Candidate in Quantitative Marketing at Rotman School of Management, University of Toronto.

My research interests are the Economics of Platforms and Algorithms. I have implemented a variety of empirical methods, such as causal inference, structural modeling, and machine learning/deep learning methods in my research, and I have actively collaborated with colleagues in consumer behavior track and researchers in med/law schools on interdisciplinary projects.

I will join CUNY Baruch College as an Assistant Professor of Marketing starting August 2023.

Curriculum Vitae